{"id":1360,"date":"2025-12-03T16:32:02","date_gmt":"2025-12-03T15:32:02","guid":{"rendered":"http:\/\/local.www.agencesavarin.com\/?post_type=project&#038;p=1360"},"modified":"2026-06-05T14:53:14","modified_gmt":"2026-06-05T12:53:14","slug":"dispositif-training-education","status":"publish","type":"project","link":"https:\/\/www.agencesavarin.com\/en\/works\/dispositif-training-education\/","title":{"rendered":"RABANNE ROCKSTAR"},"content":{"rendered":"\n<div data-module-slider data-slider-effect=\"fade\" data-slider-autoplay=\"3000\" data-slider>\n    <section class=\"o-content-row\">\n        <div class=\"o-content-row_inner\">\n            <div class=\"o-content-row_body\">\n                <div class=\"o-content-row_body-inner\">\n                    <h1>RABANNE ROCKSTAR<\/h1>\n<p><strong>Bringing the glam rock DNA to life through an immersive experience<\/strong><\/p>\n<p>To support the international launch of Rockstar mascara and the Phantom Elixir and Fame Couture fragrances, Rabanne set out to create an event-driven brand education experience capable of connecting these universes within a single, cohesive journey.<\/p>\n<p>The concept: an immersive, gamified experience \u2014 the Rabanne Tour Bus. Savarin designed a journey inspired by the brand\u2019s Parisian glam rock universe, inviting participants to join the Rabanne crew and embark on a scripted adventure, guided by a roadmap and an experiential kit.<\/p>\n<p>A hybrid digital and physical activation blending play and learning. An bold and electrifying experience that reveals Rabanne\u2019s creativity, strengthens audience engagement, and fully embodies the House\u2019s rock and avant-garde DNA<\/p>\n                <\/div>\n\n                            <\/div>\n\n            <div class=\"o-content-row_img\">\n                                    <div class=\"swiper o-content-row_slider\" data-slider=\"slider\">\n                        <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-01BIS.webp\" alt=\"\">\n                                <\/div>\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-01TER.webp\" alt=\"\">\n                                <\/div>\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-02.webp\" alt=\"\">\n                                <\/div>\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-03.webp\" alt=\"\">\n                                <\/div>\n                                                    <\/div>\n                        <div class=\"o-content-row_slider-pagination\" data-slider=\"pagination\"><\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    \n                    <div class=\"o-content-row_thumbs\">\n                                    <button class=\"o-content-row_thumb -active\" data-slider=\"thumb\" data-thumb-index=\"0\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-01BIS.webp\" alt=\"\">\n                    <\/button>\n                                    <button class=\"o-content-row_thumb \" data-slider=\"thumb\" data-thumb-index=\"1\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-01TER.webp\" alt=\"\">\n                    <\/button>\n                                    <button class=\"o-content-row_thumb \" data-slider=\"thumb\" data-thumb-index=\"2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-02.webp\" alt=\"\">\n                    <\/button>\n                                    <button class=\"o-content-row_thumb \" data-slider=\"thumb\" data-thumb-index=\"3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/rabanne-slider-03.webp\" alt=\"\">\n                    <\/button>\n                            <\/div>\n            <\/section>\n<\/div>\n\n\n<figure class=\"wp-block-video\"><\/figure>\n","protected":false},"template":"","class_list":["post-1360","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/project\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/media?parent=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}