{"id":1323,"date":"2025-12-03T16:22:19","date_gmt":"2025-12-03T15:22:19","guid":{"rendered":"http:\/\/local.www.agencesavarin.com\/?post_type=project&#038;p=1323"},"modified":"2026-06-05T09:55:00","modified_gmt":"2026-06-05T07:55:00","slug":"boss-bottle-beyond","status":"publish","type":"project","link":"https:\/\/www.agencesavarin.com\/en\/works\/boss-bottle-beyond\/","title":{"rendered":"BOSS Bottled Beyond"},"content":{"rendered":"\n<div data-module-slider data-slider-effect=\"fade\" data-slider-autoplay=\"3000\" data-slider>\n    <section class=\"o-content-row\">\n        <div class=\"o-content-row_inner\">\n            <div class=\"o-content-row_body\">\n                <div class=\"o-content-row_body-inner\">\n                    <h1>BOSS Bottled Beyond<\/h1>\n<p><strong>Boss Bottled Beyond: engaging and inspiring diverse audiences through Brand Activation<\/strong><\/p>\n<p>For the launch of the Boss Bottled Beyond fragrance, Coty France aims to deliver engaging brand experiences to a range of audiences:<\/p>\n<p>a digital training event designed to mobilize and inspire 2,000 participants, featuring celebrity chef Cyril Lignac, whose career and pursuit of excellence resonate with the brand\u2019s new communication platform \u2014 \u201cBOSS Recognize BOSS\u201d;<\/p>\n<ul>\n<li>retail tools and sales accessories that amplify the brand\u2019s visual codes and highlight the quality of its materials;<\/li>\n<\/ul>\n<p>a standout presence at the Sephora convention, where 950 guests discover the \u201cBoss apartment\u201d through educational fun activities.<\/p>\n<p>A range of activation formats that leave a lasting impression through distinctive experiences, building a strong, cohesive global launch.<\/p>\n                <\/div>\n\n                            <\/div>\n\n            <div class=\"o-content-row_img\">\n                                    <div class=\"swiper o-content-row_slider\" data-slider=\"slider\">\n                        <div 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