{"id":1294,"date":"2025-12-03T16:24:29","date_gmt":"2025-12-03T15:24:29","guid":{"rendered":"http:\/\/local.www.agencesavarin.com\/?post_type=project&#038;p=1294"},"modified":"2026-06-03T11:03:43","modified_gmt":"2026-06-03T09:03:43","slug":"lautre-the","status":"publish","type":"project","link":"https:\/\/www.agencesavarin.com\/en\/works\/lautre-the\/","title":{"rendered":"BRANDING &amp; PACKAGING RESHAPE"},"content":{"rendered":"\n<div data-module-slider data-slider-effect=\"fade\" data-slider-autoplay=\"3000\" data-slider>\n    <section class=\"o-content-row\">\n        <div class=\"o-content-row_inner\">\n            <div class=\"o-content-row_body\">\n                <div class=\"o-content-row_body-inner\">\n                    <h1>BRANDING &amp; PACKAGING RESHAPE<\/h1>\n<p><strong>Revealing the richness of tea terroirs and aromas<\/strong><\/p>\n<p>Arnaud Dhenin, founder of L\u2019Autre Th\u00e9, entrusts Savarin with the brand\u2019s graphic repositioning, with two objectives: to strengthen perceived value and impact, and to improve shelf readability for both consumers and hospitality professionals.<\/p>\n<p>We redesigned the packaging around a unifying graphic sign, simple and elegant: an evocative watercolor landscape reflecting travel and water, essential to tea culture and tasting.<\/p>\n<p>The product architecture is clarified: plain teas and Grand Crus form the foundation of the range, structured into three distinct worlds \u2014 plain teas, flavored teas, and infusions \u2014 unified by a common thread, the brand\u2019s deep blue signature color<\/p>\n                <\/div>\n\n                            <\/div>\n\n            <div class=\"o-content-row_img\">\n                                    <div class=\"swiper o-content-row_slider\" data-slider=\"slider\">\n                        <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-01.webp\" alt=\"lautre the gamme packaging exemples simulation d\u00e9cor\">\n                                <\/div>\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-02.webp\" alt=\"lautre the gamme mur boutique\">\n                                <\/div>\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-03.webp\" alt=\"lautre the in situ photo production terrain sourire partage\">\n                                <\/div>\n                                                            <div class=\"swiper-slide\" data-slider=\"slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-04.webp\" alt=\"lautre the packaging gamme metal carton coffret\">\n                                <\/div>\n                                                    <\/div>\n                        <div class=\"o-content-row_slider-pagination\" data-slider=\"pagination\"><\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    \n                    <div class=\"o-content-row_thumbs\">\n                                    <button class=\"o-content-row_thumb -active\" data-slider=\"thumb\" data-thumb-index=\"0\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-01.webp\" alt=\"lautre the gamme packaging exemples simulation d\u00e9cor\">\n                    <\/button>\n                                    <button class=\"o-content-row_thumb \" data-slider=\"thumb\" data-thumb-index=\"1\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-02.webp\" alt=\"lautre the gamme mur boutique\">\n                    <\/button>\n                                    <button class=\"o-content-row_thumb \" data-slider=\"thumb\" data-thumb-index=\"2\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-03.webp\" alt=\"lautre the in situ photo production terrain sourire partage\">\n                    <\/button>\n                                    <button class=\"o-content-row_thumb \" data-slider=\"thumb\" data-thumb-index=\"3\">\n                        <img decoding=\"async\" src=\"https:\/\/www.agencesavarin.com\/wp-content\/uploads\/2025\/12\/lautrethe-slider-04.webp\" alt=\"lautre the packaging gamme metal carton coffret\">\n                    <\/button>\n                            <\/div>\n            <\/section>\n<\/div>","protected":false},"template":"","class_list":["post-1294","project","type-project","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/project\/1294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/www.agencesavarin.com\/en\/wp-json\/wp\/v2\/media?parent=1294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}