BRANDING & PACKAGING RESHAPE

Revealing the richness of tea terroirs and aromas

Arnaud Dhenin, founder of L’Autre Thé, entrusts Savarin with the brand’s graphic repositioning, with two objectives: to strengthen perceived value and impact, and to improve shelf readability for both consumers and hospitality professionals.

We redesigned the packaging around a unifying graphic sign, simple and elegant: an evocative watercolor landscape reflecting travel and water, essential to tea culture and tasting.

The product architecture is clarified: plain teas and Grand Crus form the foundation of the range, structured into three distinct worlds — plain teas, flavored teas, and infusions — unified by a common thread, the brand’s deep blue signature color