RABANNE ROCKSTAR

Bringing the glam rock DNA to life through an immersive experience

To support the international launch of Rockstar mascara and the Phantom Elixir and Fame Couture fragrances, Rabanne set out to create an event-driven brand education experience capable of connecting these universes within a single, cohesive journey.

The concept: an immersive, gamified experience — the Rabanne Tour Bus. Savarin designed a journey inspired by the brand’s Parisian glam rock universe, inviting participants to join the Rabanne crew and embark on a scripted adventure, guided by a roadmap and an experiential kit.

A hybrid digital and physical activation blending play and learning. An bold and electrifying experience that reveals Rabanne’s creativity, strengthens audience engagement, and fully embodies the House’s rock and avant-garde DNA