MISS DIOR

Engaging the sales force around the #WakeUpForLove spirit.

On the occasion of the launch of the new Miss Dior fragrance, Maison Dior entrusted Savarin with the creation of a five-star box for Sephora sales force.

Savarin designed a pop-up box conceived as a stroll through a garden of a thousand flowers, embodying the brand’s new floral territory and combining olfactory discovery, education, collective play, and a DIY workshop centered around the iconic Miss Dior bow.

An experiential, high-impact box that is playful and memorable, becoming a true in-store activation tool to facilitate ownership of the product narrative and strengthen team engagement.