CLARINS MAKE UP

Clarins Make-Up: driving visibility on social media and engaging qualified audiences

With the claim “Not Just Make Up,” Clarins aims to strengthen awareness of its makeup line, which is still less clearly identified compared to its skincare heritage. The objective is to trigger authentic content and build desirability through an influencer seeding initiative.

Savarin set out to design a playful yet premium object of desire, for an original and differentiated activation—striking a balance between playful pleasure and skincare expertise.

We therefore created the Clarins Gashapon, a collectible game inspired by Japanese capsule toy machines, conceived as an interactive, surprising, and highly shareable experience for the 50 influencers involved in the campaign.