BOSS Bottled Beyond

Boss Bottled Beyond: engaging and inspiring diverse audiences through Brand Activation

For the launch of the Boss Bottled Beyond fragrance, Coty France aims to deliver engaging brand experiences to a range of audiences:

a digital training event designed to mobilize and inspire 2,000 participants, featuring celebrity chef Cyril Lignac, whose career and pursuit of excellence resonate with the brand’s new communication platform — “BOSS Recognize BOSS”;

• retail tools and sales accessories that amplify the brand’s visual codes and highlight the quality of its materials;

a standout presence at the Sephora convention, where 950 guests discover the “Boss apartment” through educational fun activities.

A range of activation formats that leave a lasting impression through distinctive experiences, building a strong, cohesive global launch.