BRANDING & PACKAGING RESHAPE

Asserting a contemporary elegance while reconnecting with the brand’s DNA.

Champagne Lombard is opening a new chapter in its history through a comprehensive redesign of its visual identity and packaging. The objective is to modernise the brand, strengthen its positioning, and clarify its expression.

Savarin undertook an in-depth exploration of the brand’s DNA to define a clear promise and a coherent visual territory, where every design detail — typography, materials, information hierarchy — contributes to a contemporary, elegant, and enduring expression, anchored in a longforgotten brand colour: purple.

A complete overhaul of both identity and packaging architecture, deployed across the entire range. A clear, cohesive, and immediately legible system at the point of sale, reinforcing Champagne Lombard’s singularity