LA BOMBA

A teaser packaging to announce the arrival of a new fragrance

Carolina Herrera unveils La Bomba, a manifesto fragrance celebrating bold, free, and vibrant femininity. Ahead of its Travel Retail launch, the brand aims to create an exclusive teaser for a select group of privileged retailers.

The idea: design a VIP gift that hints without revealing. Savarin created an exclusive packaging, limited to just 40 pieces, conceived as a precious narrative object at the crossroads of visual manifesto and sensory surprise. A case designed as a living scene, inspired by the butterfly — a symbol of transformation, freedom, and self-empowerment.

A spectacular pop-up experience, where a swarm of butterflies bursts forth upon opening, turning the object into an immediate emotional experience