VÉNUS DE NINA RICCI

A roadshow of evening events designed to spark engagement and bring the fragrance to life.

On the occasion of the launch of Vénus de Nina Ricci, the brand entrusted Savarin with the design and production of a nationwide roadshow for its sales advisors, aimed at making a lasting impression and engaging field teams.

Savarin designed a bespoke roadshow blending scenography, brand storytelling, and experiential activations: a runway show, olfactory discovery, personalization workshops, conceptual cocktail bars, artistic performances, and moments of revelation around the new fragrance.

A unifying event platform that strengthens advisor engagement, deepens understanding of the fragrance, and fosters alignment with Nina Ricci’s new vision: a powerful, self-assured, and radiant femininity.